The Ask
Create a PR crisis for any chosen company and solve it using tactics learned throughout the semester. Find ways to overcome the crisis and mitigate the risks that come along with it. Create three strategies and nine tactics to rid the crisis.
Progress
While completing this project I researched the company itself, which included the background and story to stay consistent throughout the strategies and tactics. I also created graphics to showcase the tactics used to mitigate the crisis. The project also included a press release which allowed me to use my earned knowledge of written skills in press releases.
The Outcome
In the end I found that writing press releases and creating marketing skills that would mitigate a crisis came very easy to me. It allowed me to open my eyes to a new career path in PR and brand marketing. This project came freely to me but it taught me a lot about my future and the other career paths that may suit me one day. My written and creative skills were improved after the completion of this project.
Full Project
