Completed Internship summer of 2023
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Page 1 - My name is Madden Cook and I completed an internship in the Beauty & Wellness department of trend forecasting company, Fashion Snoops this summer.
Page 2 - To start out on things I experienced outside of the work I completed during the internship, I was able to attend Zoom webinars that were highly encouraged by my bosses. The first webinar I attended was a seminar that featured my boss in the Beauty and Wellness Department (Melissa Hugo) and a Director at Alibaba (Mattia Miglio) where they spoke about the future of beauty in general and the future of beauty at Alibaba and trends they see consumers purchasing through the website.
Page 3 - Fashion Snoops presents Show & Tell webinars on the first Wednesday of each month that feature employees showcasing their recent interests that caught their attention across the cultural landscape and explore occurring trend shifts.
Page 4 - The Create tab is software used by Fashion Snoops to create all reports posted on their website. This software is used to create image collaging, upload write-ups, and organize all forecasted information.
Page 5 - Hot Now is a type of report that I was tasked with writing, researching, and sourcing. Types of Hot Nows included Beauty Buzzes, Grooming, Food, Spa and Resort, Packaging, and Wellness. Hot Nows were created in a Google doc and uploaded using the Create function to then be published on its designated posting date.
Page 6 - The Beauty Bulletin is a monthly report that features new launches for the given month across 8 categories. Those 8 categories are makeup, hair, nails, skincare, bath & body, wellness, fragrance, and men’s. I was responsible for researching new product launches and documenting them with product name, price, and brand name along with sourcing images for each product. Each bulletin would feature over 100 new products for clients to educate themselves on.
Page 7 - The Wup or write-up was done post-product research for any type of report. Wups encapsulated what the product or initiative was about in the specific report and would highlight the main aspects of the trend being focused on. Write-ups required involved research and strong written skills.
Page 8 - Image sourcing was done after the write-up and was the final step before publishing reports. Image sourcing required research of accurate product imaging and uploading to a shared folder to be properly labeled. Images were then collaged and uploaded to Create.
Page 9 - Reflecting on my summer spent with Fashion Snoops, I have greatly improved my writing skills, improved communication techniques by working in my first remote position, I have developed faster research skills and I have learned how to take direction in an online space. When beginning the internship I was expected to develop trend research skills, write trend summaries, and explore growing trends as well as create visual collages for trend reports. I believe I successfully completed and exceeded the expectations of my mentors during my internship.
