Create an experiential marketing campaign from an existing super bowl commercial. The plan must include a venue, mockups, budget, strategy, user journey, timeline, and measures of success.

My chosen commercial was the Doritos commercial featuring Jack Harlow and other celebrities with the tagline of “Find Your New Angle.” I started with the concept of the event by placing it within a college campus and was an interactive pop-up event.

Visitors have the chance to find their own angle by creating their own personal tag line on a bag of Doritos, purchasing merchandise, and having tastes tests.

In the end I was able to present a clear event with complete success. This event is realistic and ties in perfectly with the brand and its core values. Overall, I believe that experiential marketing is a path I look forward to taking in my future endeavors.